In this age, where everything happens online, you must have heard one phrase that pops up everywhere: digital marketing. It’s like digital marketing has taken the world by storm. Everyone is talking about this and it often makes us think, is digital marketing legit?
From social media ads to email campaigns, digital marketing is everywhere. Businesses are using digital marketing to connect with customers. According to PN Newswire, the digital marketing and advertising industry will reach $786.2 billion.
Digital marketing allows a person to work flexible hours. Along with this, it has low startup costs and a global market.
In this article, we’ll answer the frequently asked question which is, is digital marketing legit? Is it a profitable business to start in 2025?
Table of Contents
What Is Digital Marketing?
In simple terms, digital marketing is promoting products or services online through digital channels like websites, social media, search engines, and emails. You are using the internet to show what you have to offer.
There are several interconnected components of digital marketing and each one has its unique role. The major components that make up the digital marketing are as follows:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Pay-Per-Click Advertising (PPC)
- Affiliate Marketing
- Analytics
If you want to start a digital marketing agency and have no clue how to do that, here is an article on how to start a digital marketing company. Besides that, you will learn about all types of services that a digital marketing agency can provide to its customers.
Why Businesses Rely on Digital Marketing
The answer is very simple. We live in an era, where everyone from teenagers to grandparents spends hours online, and businesses know that their customers are just a click away.
Digital marketing is used by businesses because of the following reasons:
1. Digital marketing is cost-effective. It lets you reach your target customers without spending heavily like in traditional marketing where you have to shoot proper ads and pay thousands of dollars to get a poster up on billboards.
2. It lets you target specific demographics, behaviors, and interests. You can choose the age range of your audience that you want to target, etc.
3. The results are measurable unlike in traditional marketing. Businesses can use tools like Google Analytics and Facebook Insights to check real-time data and see how their campaigns are performing. This helps them make more informed decisions.
To summarise it all, digital marketing helps businesses stay competitive and adapt to the changing behaviors of consumers.
In this article, you will find basic details about how to start and scale a business.
Is Digital Marketing Legit Business to Start in 2025?
If you have ever wondered, Is digital marketing legit? Is it wise to start a digital marketing business? The answer is a resounding yes!
It is one of the best and most profitable business ideas. Let’s talk about why it is just not a legit idea, it is a smart move to make as we enter 2025!
1. It Is In High Demand Across Industries
Businesses of all sizes, from startups to multinational companies need digital marketing to engage with their customers.
Customers are online almost all the time and businesses need to meet them where they are present. Digital marketing is like a bridge between customers and businesses. Businesses are optimizing themselves for search engines, running social media ads, and creating engaging content to connect with their customers.
A report by Statista shows that digital market advertising is projected to grow by 7.73% from 2024 to 2028.
2. It Has Low Startup Costs and Massive Earning Potential
The greatest advantage is that if you plan to start a digital marketing business, you don’t need a huge investment, unlike other businesses. All you need is a laptop, an internet connection, and some hunger to learn.
You can use Canva for graphic designing, Google Ads for advertising, and other tools like HubSpot for CRM and automation. You can start as a freelancer and offer social media management services and SEO and then later on scale it into a full-time marketing agency.
The business is easy to scale. Just think about Neil Patel who is one of the most popular digital marketers. He has successfully built a global brand.
So, to answer your question is digital marketing legit?
The simple answer is yes! If you plan to start a digital marketing business, there is no better time to start than right now.
Debunking Common Myths About Digital Marketing
There are some common myths about digital marketing that have no ground reality. These questions often make rounds almost everywhere:
Is digital marketing legit?
Is digital marketing a scam?
Is digital marketing real?
Let’s clear the air by answering these questions and debunking some common myths related to digital marketing.
Myth 1: You Can Get Rick Instantly
This is completely wrong!
Digital marketing business will not make you rich quickly. Like any other business, this also takes time and consistency to show results.
It is not like you set up a website today, run some ads, and expect that money will start coming in by tomorrow. You need to have a proper plan, constant optimization, and a deep understanding of your audience when you are running a campaign.
Myth 2: There is Too Much Competition
This is another thing that scares people. People are afraid to start a digital marketing business because there is too much competition. The reality is that the industry is growing and has a lot of potential for new businesses.
When there is a lot of competition, you should choose a niche and provide services related to that. This will make your offer stand out. You can choose any niche like healthcare, local businesses, or e-commerce.
Myth 3: I Need a Degree to Run a Profitable Business
Now another common myth is that you need to have a marketing degree to run a successful business. The reality is, that while certifications from Google or HubSpot can show that you know about digital marketing, these are not necessary.
You only need practical experience and real results. If you prove that you can generate leads and get more conversions, clients will come to you. You can experiment with your projects like creating your website and ranking it higher in search engines. This will give you more confidence to start taking clients and delivering results.
All of these myths related to digital marketing business have no ground reality. If you have the right mindset and use a strategic approach, you will be able to build a successful business.
Frequently Asked Questions
Is digital marketing a good career?
Yes, digital marketing is an excellent career choice. It is in high demand across various industries. It offers flexibility, and scalability, and has multiple growth opportunities.
Is digital marketing legit and worth it?
Absolutely. Digital marketing is worth it if you’re willing to invest time in learning and staying updated about the changing trends. It has a potential for high earnings and global reach which will make it a sustainable and rewarding career or business.
How can I start a digital marketing business?
Here is a detailed guide on how you can start a digital marketing business. Start by learning some core skills like SEO, PPC, and social media marketing. Then build a portfolio by working with small clients and then scale up by niching down or offering specialized services.
What is SEO in digital marketing?
SEO (Search Engine Optimization) is the process of optimizing a website to rank higher in search engine results. This is done to drive organic traffic by making the website content more visible and relevant to search queries.
How profitable is a digital marketing business?
A digital marketing business can be very profitable because it has low startup costs and high demand. The profitability will depend on your ability to deliver results, build client relationships, and scale services over time.
How to make money with digital marketing?
You can make money by offering services like managing ad campaigns, creating content, or optimizing websites. Some other options include affiliate marketing, selling online courses, or consulting for businesses.
The Bottom Line: Is Digital Marketing Legit?
Yes! Digital marketing is legit. It is just another trend that will pass. If you are willing to learn and adapt to the changing trends in this industry, then this business has great potential.
If you are looking to start small or build a full-scale agency, digital marketing is the perfect industry to step in and start a business.
So, if you’re still asking, “Is digital marketing legit?” the answer is clear: it’s one of the smartest business ideas you can start if you plan to earn huge profits in 2025.